Our History

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We are an agricultural company that produces and exports grapes located in the department of Piura, northern Peru, where we have been operating as Pura Fruit since 2021. It currently has 2,549 hectares, of which 1,086 hectares are destined for the cultivation of table grapes and approximately 200 hectares are leased for the production of blueberries.

We consider that respect for the dignity and Human Rights of all the people with whom we interact are the center of our organizational culture and one of the main success factors in our business.

We are convinced that the results are achieved thanks to the work of our collaborators, they are the ones who make up one of the most important interest groups of the company.

IDB's commitment to the vine:

Granted financing of US$10 million

Varietal replacement is completed

100% of the fruit produced is licensed

Santa María

Santa María block test facility for Giumarra varieties


First Peruvian agro-exporter to ship organic grapes to the US

Pura Fruit

We went from being Agrícola San José to Pura Fruit


First double harvest trials at Agrícola San José


Agricola San José Foundation


Produce and market the best table grapes that it is possible to grow and market, wanting our customers to obtain not only the best product, but also a great experience. All this thanks to producing the best varieties available, in the best soil, with the best water and with people who make production a craftsmanship.


Make Pura a sustainable, innovative and leading company, delivering quality fruit to the world, with its collaborators, the environment, the community and its shareholders as its axis.

Principles and Values

  • We work ethically, transparently and honestly.
  • We share accurate and faithful information.
  • We are responsible with the commitments assumed.
  • We deliver results efficiently and sustainably. We are innovative and agile, continually improving our processes.
  • Teamwork and professionalism are essential in obtaining results.
  • We protect people and their environment.
  • We take care of the information, assets and reputation of the company.

We integrate environmental, social and good governance aspects into our company strategy and decision-making, generating benefits for the company and the community on a permanent basis and with a spirit of continuous improvement.

Customer orientation
Customer orientation
  • We seek to know and understand the needs of our clients to generate added value with comprehensive, economically viable energy solutions, with quality products and services.
  • We continually challenge ourselves to evolve and offer better experiences.
Diversity and gender equality
Diversity and gender equality

We respect the characteristics that make us unique as people, promoting plurality and inclusion as fundamental pillars of the company’s success and the development of those who are part of it.

PuraFruit in numbers

100% of the planted area now has licensed varieties.

We have the license of the three most important genetic programs in the world SNFL, IFG and Sun World.

A total production is projected between 4 and 5 million boxes of grapes by the end of 2023.

Pura Fruit is innovating in the implementation of double harvesting in the same year.

Our Fields

We have two grape producing and exporting farms located in the department of Piura, northern Peru. Currently Pura Fruit Company has 2,549 hectares, of which 1,086 hectares are dedicated to the cultivation of table grapes and approximately 200 hectares are leased for the production of blueberries.

Sullana Field

This farm is located in the province of Sullana, in the department of Piura, we are located in Cieneguillo Centro Nro. S/N, Tambogrande highway. Formerly known as Fundo San José.

Santa María Field

This farm is located in Cura Mori, district of the province of Piura, north Pan-American highway km 978.